Calvin Klein shared a special advertisement campaign on May 8, 2022, on the occasion of Mother’s Day. In the advertisement, one could see a pregnant transgender man showing off his baby pump. Calvin Klein took to its Instagram and shared photos with the caption, “Today, in support of women and mothers all over the world, we’re spotlighting the realities of new families…Erika Fernandes and Roberto Bete are expecting parents from Brazil. Roberto is due to give birth to his and Erika’s son Noah any day now.”
Roberto Bete and Erika Fernandes were among those featured in the campaign. Roberto Bete is a female-to-male transgender reality TV star from Brazil. One of the posts shared on Instagram has a caption that reads, “We can reproduce biologically or from the heart… Our place is to love and be loved.”
In one of the photos, one could see a man with a baby bump. The post went viral in a very less span of time. A person called Calvin Klein “such a great brand” and added a heart emoji.
One of the netizens criticized transphobic users and those attacking a campaign “celebrating the diversity of families for (US) Mother’s Day.” The tweet read, “It’s not a new concept, and neither is the bigoted backlash.” The person went on to add, “It’s shocking that regressive Conservatives haven’t moved on in the last 50+ years, from when Saatchi & Saatchi launched the iconic “pregnant man” ad promoting contraception.”
See how Twitter is reacting to the advertisement.
https://twitter.com/tzu_not/status/1524900779777314837?s=20&t=catKqRLF8mcSByWkoPN9Jg
https://twitter.com/9blanc0/status/1524892550347345933?s=20&t=catKqRLF8mcSByWkoPN9Jg
https://twitter.com/Island_Huuker/status/1525109504869810176?s=20&t=catKqRLF8mcSByWkoPN9Jg
We have a huge baby formula shortage! The Left says men are the root of all problems, so it's only fair to blame pregnant men right? I wonder what Calvin Klein has to say about this. #calvinklein pic.twitter.com/cReKkxxikt
— Steven Crowder (@scrowder) May 12, 2022