Sabyasachi is one of the most popular fashion houses in India. Recently, Sabyasachi Mukherjee’s label has come up with a Mangalsutra advertisement in which one could see a woman wearing a cleavage barring dress and posing in an intimate position with a man. The images have been shared on the Instagram and later some sections of netizens stated it was against Hindu culture and obscene.
On Sunday, Madhya Pradesh Home Minister Narottam Mishra also issued a 24 hour ultimatum and threatened to send the police force.
Sabyasachi removed the advertisement and wrote, “In the context of making heritage and culture a dynamic conversation, the Mangalsutra campaign aimed to talk about inclusivity and empowerment. The campaign was intended as a celebration and we are deeply saddened that it has instead offended a section of our society. So we at Sabyasachi have decided to withdraw the campaign.”
Madhya Pradesh Minister Narottam Mishra speaking to the media said that, “I have warned earlier about such advertisements. I am personally warning designer Sabyasachi Mukherjee, giving him a 24-hour ultimatum. If this objectionable and obscene advertisement is not withdrawn, then a case will be registered against him and legal action will be taken. The police force will be sent for the action.”
He also said that, “Why do such painful incidents take place only with Hindu symbols? If Mukherjee has courage, he should do it with some other religion, then we will understand that he is a real brave man.”