Streaming Services need to increase their brand value in the market to improve their subscriber base. The south market is attracting content creators and investors. The streaming services are cashing this by bringing top stars as brand ambassadors. As per the latest reports, Rana Daggubati is the brand ambassador of the Sony LIV streaming service.
Rana Daggubati is going to promote the content of the Sony LIV platform, especially in the South market. The streaming platform’s major focus is the Telugu states. Already, Sony LIV is in plans to launch a series of projects, including the web series and original films. Team Sony LIV wants Rana to promote these projects and increase the viewership.
Rana Daggubati is awaiting the release of his next film Virata Parvam and before the film’s release, he will certainly be in the news for the promotion of the Sony LIV content.
It looks like the star heroes are making the most of their craze by donning this new role as brand ambassadors. Earlier, Mega Powerstar Ram Charan was roped in as the brand ambassador for Disney+ Hotstar streaming service. Now, it is time for Rana Daggubati to follow the trend. We have to see if more heroes will join the bandwagon.