Radhe Shyam: RRR and Radhe Shyam are the two big films that confirmed their arrival at the box office during Sankranthi. Apart from these two films, there are a few other films that may also join the race but for now, the big fight is between these two films. RRR and Radhe Shyam are releasing with a gap of one week. The promotions of RRR are in the full swing but there is no noise from Radhe Shyam.
From the beginning, the makers of Radhe Shyam stayed away from aggressively promoting the film. In many instances, the fans organized negative trends against the film’s production house UV Creations on social media. Apart from a few posters and the introduction of Prabhas’ character, nothing about Radhe Shyam is revealed to the audiences.
On the other hand, the makers of RRR released look posters of the key actors, launched a couple of singles and showed us glimpses of the film via different teasers. Since the film is gearing up for a pan-India release, the makers began the promotions at the right time. It ensures the film be in the limelight until it releases.
Radhe Shyam is an experiment in Prabhas’ career. It is a romantic drama with fantasy elements, set in a period backdrop in a foreign country. It is very important for the makers to show glimpses of the film and prepare the audience.
It’s time the makers of Radhe Shyam also promote their films like RRR and Pushpa. Time is running out and the promotions of Radhe Shyam should hit the aggressive note!