Fabindia, one of the most famous clothing brands and it got embroiled in a controversy regarding their latest tweet. However, the tweet was now deleted. The deleted tweet reads, “The rustle of silk… gleam of zari. The sparkle of jewels… the fragrance of flowers in hair. The sweetness of mithai & happiness of homecoming. Let the festivities begin with ‘Jashn-e-Riwaaz”.
FabIndia had tweeted out the collection on October 9, with the post, “As we welcome the festival of love and light, Jashn-e-Riwaaz, by FabIndia is a collection that beautifully pays homage to Indian culture…”. In the photo posted by Fabindia, one could see men and women adorning traditional outfits.
The hashtag, #boycottFabIndia trended on Twitter and many users urged for an immediate boycott of the brand.
BJP Yuva Morcha President Tejasvi Surya said that “Deepavali is not Jashn-e-Riwaaz. This deliberate attempt of Abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out… and brands like Fabindia must face economic costs for such deliberate misadventures.”
Uttarakhand MLA Rajkumar from BJP tweeted, “Deepavali is not Jash-e-Riwaaz…Period!!! Seems like Fab India has done this deliberately to hurt Hindu Sentiment.”
Fabindia released a statement that reads, “We at Fabindia have always stood for the celebration of India with its myriad traditions in all hues. In fact ‘Fabindia – Celebrate India’ is our tagline and also a wordmark. Our current capsule of products under the name Jashn-e-Riwaaz is a celebration of Indian traditions. The phrase means that, literally. The capsule is not our Diwali Collection of products. Our Diwali collection is called “Jhilmil si Diwali” is yet to be launched. Please do keep a look out. It is going to be beautiful.”